Donna Ratner, Co-Founder of Cell-nique and Dr. Mehmet Oz (dressed as the Mad Scientist) at Healthcorps’ “Healthy Halloween” event educating kids about the health risks of sugar and the benefits of healthy nutrition. HealthCorps is a proactive health movement founded by heart surgeon Dr. Mehmet Oz. Their goal is fighting the obesity and mental resilience crisis by getting American students and communities across the country to take charge of their health.
You can read more about Dr. Oz's Foundation to educate children about healthy choices at
http://healthcorps.org/
It is a new health drink containing super greens, vegetables, super fruits, vegetable proteins, and healing herbs. It’s a delicious, nutritious, energizing green drink. All Flavors have the same Organic Super Green 31 Super Foods. The only difference is the Flavor and amount of Agave.
Is Cell-nique Organic?
It is USDA certified to be greater than 95% organic. We use only the highest-grade ingredients and used organic wherever possible. The fruit in Cell-nique is certified organic, all natural. There is nothing artificial in Cell-nique. The fruit flavor is naturally extracted from the fruit in a process that is 100% Organic compliant, without synthetics or petrochemicals. Cell-nique only uses natural, 100% organic compliant processing with no petrochemicals or synthetics.
31 Organic Super Foods in Every Bottle…
All 9 Cell-nique flavors have same alkaline-forming whole super foods that Nourish, Cleanse, Detoxify and Rejuvenate the body on a cellular level with high energy phyto-nutrients and cleansing anti-oxidants.
Only the Purest Vegan Gluten Free Ingredients: Nothing Artificial, No Binders, No Artificial Color, No Preservatives, No Sugar or Filler-Juices Added. Cell-nique contains lots of good stuff; therefore, natural settling will occur… Always Shake Well
Our review:
Cell-nique is real superfood nutrition, without any artificial colors, refined sugars, or chemical sweeteners of any kind.
This is a healthy and organic beverage, so if you looking for a convenient, natural drink with green superfood added, this could be your drink.
You felt how clean it was when you drank the beverage. It was not thick but it was nice to add a little water to dilute the beverage.
I also liked that the company had all the vitamins labelled so precisely (to the mg).
www.groceryalerts.ca
After experiencing medical problems, Donna Ratner found organic foods and holistic healing. Today, she and her husband have a business selling Cell-Nique, a superfood drink.
Donna Ratner founded Cell-Nique in 2006 in Connecticut.
Tell me about your business?
My husband and I manufacture a USDA Organic SuperGreen Drink called Cell-Nique.
How did you come up with the idea for Cell-Nique?
My husband, Dan was a California surfer who has spent the last 20 years in Health Care Finance. I am a New Yorker and a Founding Pioneer of the MTV Marketing Department. The stress and lifestyle left me with 30 lbs. of tumors and the possibility of never bearing children. I left NYC, moved to CA and Dan was the person who introduced me to organic food and holistic healing. This way of living allowed me to heal my body, mind & spirit.
Now 22 years later, we have 3 teenagers; I am a certified Integrative Holistic Health Coach; and Dan was able to formulize our lifestyle into a bottle that contains 31 superfoods. We are commited to educating and offering the world an authentic, convenient way to support the strengthening of one's health on a daily basis.
What were you doing before this, and is this your first business?
We have both been involved in start-up businesses since the 80's. Some have been successful and some not. This is the first business that we have done financially on our own.
Many people think about starting a business with their spouse. How has it been for your and Dan?
We work hard at separating business from personal. We need to commit to giving ourselves down time. I need to work very hard to be ultra-organized and time sensitive with home and family and to not giving in to Dan working 7 days/week.
For women entrepreneurs, what specific advice would you have for young women who would like to become an entrepreneur? Are there specific advantages, disadvantages to being a women business owner?
I think that starting a business is a wonderful way to carve out a woman's own identity and give her an opportunity at an independent future without having to rely on someone else supporting her during or even after a failed marriage. I am also an avid believer in being a role model for our children. If mommy is happy, the whole family is happy. But with this said, I also feel very strongly about raising your own children and not handing them over. Children model what they grow up experiencing and if a woman could "bring home the bacon, fry it up in a pan" and still be a good wife and mother – then having it all is a beautiful thing.
How has your experience in running the business been different from what you expected?
We are in an industry that we had no prior experience in, so we literally started from the bottom. When we recognized that we needed to bring in investors – the economy dropped right at our feet with no potential outside money in sight. We have always been entrepreneurs but the stakes are much higher now. We have become much more creative in our efforts to continue to grow in this economy and think outside of the box. The word "resiliency" comes to mind as we continue hand-in-hand down the unknown length of this tunnel towards our big bright light.
What advice would you give to somebody else who wanted to start a similar business?
Walk the walk and not just talk the talk. Recognize your true passion and create a mission for giving something back to the world.
Thank you Donna for sharing your story. Best wishes for a successful year!
